About

Categories: About Us

I, Stephen Sandmann have created my own consultancy, without any of the unnecessary agency overhead. Services include: Search Engine Optimisation/SEO, Content Marketing, Paid Search Marketing, Social Media Marketing and Website Development services in Johannesburg. I have a team of the best digital marketing specialists in SA that a call upon when needed. This way of operating my consultancy allows for clients to know that they are getting the most highly-skilled specialist to work on their account at the best possible rate. I’m[…]

What does it take to be a digital marketing entrepreneur?

Categories: Blog, Digital Marketing

What does it take to be an entrepreneur in South Africa’s digital marketing industry? I’ve taken the plunge at running my own digital marketing consultancy going forward. To quote a friend, “Stephen has spun out his own consultancy but with none of the silly agency overhead.” alphaspirit – 123rf.com Part of this process of figuring what it takes to be an entrepreneur is personal reflection, data gathering, analysis, chatting to the pros and learning from it all. I’m not completely new[…]

The life of a consultant

Categories: Blog, Digital Marketing

It’s been quite a month, my first month as a digital marketing consultant. It has been a refreshing challenge and it couldn’t be more rewarding – you’re doing it for yourself, not for somebody else’s company. Focus and dedication are more important than ever. Bravery and a positive mind are critical. It’s been fun. I’ve met more top marketers in a short amount of time than ever before. I’m steaming ahead, building up my client base. I’ve signed up a handful of[…]

Contact

Categories: Blog, Contact

Feel free to get in touch to discuss your brand’s digital marketing requirements:  

Digital marketing innovation – SA has what it takes

Categories: Digital Marketing

(c) eireen – 123RF.com The concept of innovation drives me. I love taking calculated risks. I enjoy doing the associated R&D. Most of all I like to watch it unfold as a campaign. A friend and ex-colleague of mine, Rob Stokes (digital marketing pioneer, founder and non-executive chair at Quirk/Mirum Africa and Red & Yellow School) and I discussed this topic. Rob had this to share, “with artificially intelligent machines poised to take most jobs, the ability to think creatively will[…]

How to get social media right – part 3

Categories: Social Media

Social media campaigns need to be carefully aligned with traditional advertising, from messaging to timing executions. All digital marketing disciplines need to be in harmony with social media too. Designed by Freepi Facebook ad targeting Get your ad targeting right. Use Facebook’s clever targeting abilities such as custom audiences – once a user visits your site, you can show them your ads on Facebook. Once you have a custom audience, you can expand your ads’ reach with automated lookalike audiences,[…]

How to get social media right – part 2

Categories: Social Media

Social media, especially Facebook, is an excellent source of highly-engaged website visitors. I’ve studied one of SA’s top 5 online content contributor’s website, over its lifespan at the time, and visitors via Facebook drove high levels of engagement, followed by visitors via Twitter. This is exactly what you want; people engaging with your website or blog content, whether it is to sign up for a newsletter, buy a product via a website. Brand vs Performance Social Media So, a social[…]

How to get social media right – Part 1

Categories: Social Media

To paraphrase David Sable (Global CEO of Y&R agency), social media is nothing new, we’ve been socialising around office water coolers for decades. So, simply put, normal social interaction norms should apply in a different format online as they do offline. Sticking with the water cooler metaphor – if you start a new job you would not try sell your Tupperware goods from your side business at your first opportunity. You would act normal, be friendly, chat about everyday things,[…]

Digital marketing trends for 2017 (part3)

Categories: Digital Marketing

In part three of my exploration of digital marketing in 2017 (part one and part two), I delve into subjects I haven’t covered yet such as apps, B2B and tracking ROI digital marketing trends, and acquired more insight into other trends. I caught up with Lana Strydom (EHOD – Digital, Content and Social Marketing at Vodacom South Africa), Jeanine Ferreira (Senior Portfolio Manager: Digital Marketing at Vodacom South Africa), Justin Spratt (Head of Business, Sub-Saharan Africa at Uber), Michel Holworthy[…]

Digital marketing trends for 2017 (part 2)

Categories: Digital Marketing

Here’s part two of my trends articles on digital marketing. Thanks to all the contributors for their insightful thoughts. In part two of my exploration of digital marketing, I decided to find out where other marketers see digital marketing fit into brands’ marketing mixes in 2017. I caught up with: Mzamo Masito, Managing Executive: Brand Marketing & Communications at Vodacom South Africa; Fran Luckin, Chief Creative Officer of Grey Africa; Justin Spratt, Head of Business, Sub-Saharan Africa at Uber; and[…]

Welcome , today is Monday, November 20, 2017