On Thursday, 3 March 2016, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) chatted to Stephen Sandmann (@stephensandmann), strategy and development specialist at Quirk to look at his take on all things digital, SEO and trends that you should know about for 2016. We spoke to Stephen about digital agency trends to[…]

Our craft, as digital marketers, must evolve with the times. I’m referring to today’s ‘No Interface trend’. Trend Watching, the trend experts, have summed it up well: “people want to feed their growing addictions to digital info and live in the present moment; consumers want new, more natural forms of interaction with technology. Speech, gesture,[…]

Digital marketing’s search engine marketing (SEM) can be summed up as a means to harness Google search for your business, as part of your business’ marketing mix to increase product sales and/or brand awareness. SEM consists of search engine optimisation (SEO) and paid search (Google’s AdWords) ads. Often businesses either invest in SEO or paid[…]

Africans have innovated in the realm of mobile before, in mobile banking, for which we are globally renowned. To paraphrase David Sable, Global CEO of leading advertising agency Y&R, the Western world can learn a lot from Africa’s mobile application of the latest technology in banking. I believe Africa’s innovative spirit has largely been the[…]

Creativity plays a central role in digital marketing. I must confess that I’m not a creative, a person who works in an agency’s creative department. However, I have the privilege of working with leading creatives that have been recognised on a global level. Fran Luckin, the group executive creative director at Quirk (she has judged[…]

The title of this article may sound over the top, but current South African online reputation management (ORM) practices are out of date. Designed by Freepik.com Brands currently make use of a fragmented approach to ORM. Also, search engine optimisation (SEO) and digital paid media are not adequately utilised, if at all. Below I will[…]

Check out this new campaign, which is based on Google’s “OK Google” voice search,  but Siri will do as well. Take a look at the McDonald’s SA’s Know Our Food question pages, which take searchers to their answers. These pages reveal information, either a behind-the-scenes video or image, as well as to guide consumers to[…]