sandmann digital archive
Category : Digital Marketing

What does it take to be a digital marketing entrepreneur?

Categories: Blog, Digital Marketing

What does it take to be an entrepreneur in South Africa’s digital marketing industry? I’ve taken the plunge at running my own digital marketing consultancy going forward. To quote a friend, “Stephen has spun out his own consultancy but with none of the silly agency overhead.” alphaspirit – 123rf.com Part of this process of figuring what it takes to be an entrepreneur is personal reflection, data gathering, analysis, chatting to the pros and learning from it all. I’m not completely new[…]

The life of a consultant

Categories: Blog, Digital Marketing

It’s been quite a month, my first month as a digital marketing consultant. It has been a refreshing challenge and it couldn’t be more rewarding – you’re doing it for yourself, not for somebody else’s company. Focus and dedication are more important than ever. Bravery and a positive mind are critical. It’s been fun. I’ve met more top marketers in a short amount of time than ever before. I’m steaming ahead, building up my client base. I’ve signed up a handful of[…]

Digital marketing innovation – SA has what it takes

Categories: Digital Marketing

(c) eireen – 123RF.com The concept of innovation drives me. I love taking calculated risks. I enjoy doing the associated R&D. Most of all I like to watch it unfold as a campaign. A friend and ex-colleague of mine, Rob Stokes (digital marketing pioneer, founder and non-executive chair at Quirk/Mirum Africa and Red & Yellow School) and I discussed this topic. Rob had this to share, “with artificially intelligent machines poised to take most jobs, the ability to think creatively will[…]

Digital marketing trends for 2017 (part3)

Categories: Digital Marketing

In part three of my exploration of digital marketing in 2017 (part one and part two), I delve into subjects I haven’t covered yet such as apps, B2B and tracking ROI digital marketing trends, and acquired more insight into other trends. I caught up with Lana Strydom (EHOD – Digital, Content and Social Marketing at Vodacom South Africa), Jeanine Ferreira (Senior Portfolio Manager: Digital Marketing at Vodacom South Africa), Justin Spratt (Head of Business, Sub-Saharan Africa at Uber), Michel Holworthy[…]

Digital marketing trends for 2017 (part 2)

Categories: Digital Marketing

Here’s part two of my trends articles on digital marketing. Thanks to all the contributors for their insightful thoughts. In part two of my exploration of digital marketing, I decided to find out where other marketers see digital marketing fit into brands’ marketing mixes in 2017. I caught up with: Mzamo Masito, Managing Executive: Brand Marketing & Communications at Vodacom South Africa; Fran Luckin, Chief Creative Officer of Grey Africa; Justin Spratt, Head of Business, Sub-Saharan Africa at Uber; and[…]

Digital marketing trends for 2017 (part1)

Categories: Digital Marketing

(c) rawpixel – 123RF.com – courtesy of bizcommunity.com I especially enjoyed writing this piece on Digital marketing trends for 2017. I’m more or less a self-taught digital marketer (formally only studied marketing). It’s my curiosity, risk-taking nature and creativity that got me to where I am today. It is this curiosity that led me to ask the question, ‘What should we look out for in 2017 when it comes to digital marketing?’ I share my thoughts on trends and I caught[…]

Digital marketing – 2013 perspective is still a bit relevant today

Categories: Digital Marketing

I wrote this article in 2013. A lot of what is discussed can be seen as fundamental components of digital marketing, which are less likely to change much anytime soon. As corny as it sounds, let’s still try push boundaries each day in the office. Digital marketing from a 2013 perspective I believe that an effective digital presence is crucial for any brand to truly succeed in today’s digital world and South Africa is no exception. You need to understand the[…]

Can you measure a brand’s communication performance?

Categories: Digital Marketing

Biz Takeouts Radio Interview: Digital agency trends, SEO and innovation in 2016

On Thursday, 3 March 2016, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) chatted to Stephen Sandmann (@stephensandmann), strategy and development specialist at Quirk to look at his take on all things digital, SEO and trends that you should know about for 2016. We spoke to Stephen about digital agency trends to look out for in 2016, search strategy, development and SEO trends. We also looked at innovative digital marketing solutions via search, new tech and other[…]

Digital marketing innovation with Google Voice Search

Categories: Digital Marketing, SEO

Our craft, as digital marketers, must evolve with the times. I’m referring to today’s ‘No Interface trend’. Trend Watching, the trend experts, have summed it up well: “people want to feed their growing addictions to digital info and live in the present moment; consumers want new, more natural forms of interaction with technology. Speech, gesture, touch, and sight: truly intuitive technologies are set to transform your customer interactions forever.” When people think of Search Engine Optimisation (SEO), they usually think[…]

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