Category : Mobile Advertising

Biz Takeouts Radio Interview: Digital agency trends, SEO and innovation in 2016

On Thursday, 3 March 2016, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) chatted to Stephen Sandmann (@stephensandmann), strategy and development specialist at Quirk to look at his take on all things digital, SEO and trends that you should know about for 2016. We spoke to Stephen about digital agency trends to look out for in 2016, search strategy, development and SEO trends. We also looked at innovative digital marketing solutions via search, new tech and other[…]

Africa is the mobile advertising world’s sleeping giant

Africans have innovated in the realm of mobile before, in mobile banking, for which we are globally renowned. To paraphrase David Sable, Global CEO of leading advertising agency Y&R, the Western world can learn a lot from Africa’s mobile application of the latest technology in banking. I believe Africa’s innovative spirit has largely been the result of necessity, to make up for a lack of traditional infrastructure amongst its consumers. That being said, we need to find that sense of[…]

Voice Search SEO

Check out this new campaign, which is based on Google’s “OK Google” voice search,  but Siri will do as well. Take a look at the McDonald’s SA’s Know Our Food question pages, which take searchers to their answers. These pages reveal information, either a behind-the-scenes video or image, as well as to guide consumers to the Know Our Food website: OK Google, does McDonald’s use real meat? OK Google, are McDonald’s Chicken McNuggets made with pink slime? OK Google, are[…]

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