sandmann digital archive
Category : Online PR

Online PR: Reinventing Online Reputation Management

The title of this article may sound over the top, but current South African online reputation management (ORM) practices are out of date. Designed by Freepik.com Brands currently make use of a fragmented approach to ORM. Also, search engine optimisation (SEO) and digital paid media are not adequately utilised, if at all. Below I will share with you leading global research as well as my practical, successful findings. An integrated approach to ORM A holistic approach to ORM is needed,[…]

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