sandmann digital archive
Category : Paid Search

Tips to win at digital marketing – Paid search and SEO

Categories: Paid Search, SEO

Digital marketing’s search engine marketing (SEM) can be summed up as a means to harness Google search for your business, as part of your business’ marketing mix to increase product sales and/or brand awareness. SEM consists of search engine optimisation (SEO) and paid search (Google’s AdWords) ads. Often businesses either invest in SEO or paid search ads but not both, or most likely not adequately investing in both. However, businesses should invest in SEM as a whole for various reasons.[…]

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