sandmann digital archive
Category : SEO

SEO – Search Experience Optimisation

Categories: SEO

©Marcel de Grijs via 123RF SEO – Search Experience Optimisation So what is SEO (Search Engine Optimisation)? SEO is the art of creating an unrivalled website experience that consumers love to explore, as well as providing users with what they are looking for, while simultaneously reaching the brand’s goals. I believe that SEO is an evolving digital art; a means of developing a website, improving its usability, optimising its content and spreading the word on the Internet. When I refer to[…]

Biz Takeouts Radio Interview: Digital agency trends, SEO and innovation in 2016

On Thursday, 3 March 2016, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) chatted to Stephen Sandmann (@stephensandmann), strategy and development specialist at Quirk to look at his take on all things digital, SEO and trends that you should know about for 2016. We spoke to Stephen about digital agency trends to look out for in 2016, search strategy, development and SEO trends. We also looked at innovative digital marketing solutions via search, new tech and other[…]

Digital marketing innovation with Google Voice Search

Categories: Digital Marketing, SEO

Our craft, as digital marketers, must evolve with the times. I’m referring to today’s ‘No Interface trend’. Trend Watching, the trend experts, have summed it up well: “people want to feed their growing addictions to digital info and live in the present moment; consumers want new, more natural forms of interaction with technology. Speech, gesture, touch, and sight: truly intuitive technologies are set to transform your customer interactions forever.” When people think of Search Engine Optimisation (SEO), they usually think[…]

Tips to win at digital marketing – Paid search and SEO

Categories: Paid Search, SEO

Digital marketing’s search engine marketing (SEM) can be summed up as a means to harness Google search for your business, as part of your business’ marketing mix to increase product sales and/or brand awareness. SEM consists of search engine optimisation (SEO) and paid search (Google’s AdWords) ads. Often businesses either invest in SEO or paid search ads but not both, or most likely not adequately investing in both. However, businesses should invest in SEM as a whole for various reasons.[…]

Online PR: Reinventing Online Reputation Management

The title of this article may sound over the top, but current South African online reputation management (ORM) practices are out of date. Designed by Freepik.com Brands currently make use of a fragmented approach to ORM. Also, search engine optimisation (SEO) and digital paid media are not adequately utilised, if at all. Below I will share with you leading global research as well as my practical, successful findings. An integrated approach to ORM A holistic approach to ORM is needed,[…]

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