Category Archives: Blog

The life of a consultant

How to get social media marketing right. Image courtesy of Freepix.

It’s been quite a month, my first month as a digital marketing consultant. It has been a refreshing challenge and it couldn’t be more rewarding – you’re doing it for yourself, not for somebody else’s company. Focus and dedication are more important than ever. Bravery and a positive mind are critical. It’s been fun. I’ve met more top marketers in a short amount of time than ever before.

I’m steaming ahead, building up my client base. I’ve signed up a handful of bluechip clients, exciting brands that are keen to do innovative digital marketing. The future looks bright. Thank you all for helping make it happen – it’s truly appreciated.  Here’s to many decades of digital marketing that is effective and creative, to adventure and to challenges.

I’ll be going under the “Sandmann Digital” name, fully branding my ‘operation’ soon, not only because I’m proud of my heritage but also I wouldn’t be here without my family.


I’m running my own consultancy now

It is an exciting time for me. I’ve taken the plunge at running my own business going forward.  To quote a friend, “I’ve spun out my own consultancy (but with none of the silly agency overhead).” My consultancy will go by ‘Sandmann Digital’ going forward.

For those that don’t know me, here’s my short bio:

I have extensive Search Marketing experience, which includes over a dozen brands such as DStv and Vodacom, as well as SMEs and NGOs. I have and continue to work with SA’s top digital marketers, which have helped get where I am today. I’ve performed SEO while employed at Ogilvy, Quirk (Mirum) and Vodacom.

I enjoy being innovative and mingling with creatives. Regarding SEO, my one idea, McDonald’s OK Google voice search campaign won a Silver Assegai in 2015 and a Silver Pixel in 2016 (and nominated in a personal capacity), which was arguably a world-first for a 3rd party brand. Recently, I’ve innovated with applying emojis to organic search, for a large brand.  Vodafone Brand All Hands 2017 Awards – Runner up for Best Innovation (Google Shopping Ads) out of 21 markets.

In terms of Paid Search Marketing, my work helped secure a Runner up for Best Innovation (Google Shopping Ads) award at Vodafone Brand All Hands 2017 Awards, out of 21 markets.

I enjoy working on digital-led marketing, paid search marketing, social media marketing, and app store optimisation as well.

This quote from Inc. Magazine sums up where I am right now, “Shake off the fear of the unknown, dispel your self-limiting belief that hugely successful people are more talented than you. They’re just a bit more obsessed.” Inc. Magazine. I now have the time to be more obsessed with the work I love.

Feel free to get in touch: